Ketharaman Swaminathan

Ketharaman Swaminathan

Founder and CEO at GTM360 Marketing Solutions
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Bio As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives. Career History S. Ketharaman has a unique combination of Information Technology products and services experience resulting from his professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. More at http://www.linkedin.com/in/sketharaman

Blogs

 

Calling BS Of Bank Fintech Partnership

19 Jul 2023

Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then...

 

Calling BS On Banks Privatize Profits And Socialize Losses

02 May 2023

I first heard the meme "Banks privatize profits and socialize losses" soon after some banks were bailed out during the Great Financial Crisis of 2007-8 in USA. The narrative was, when banks do well, they distribute their profits to their employees and shareholders whereas when they do badly, they palm off their losses to taxpayers who res...

 

ISO 20022: Waiting For Godot Moment In Finance

17 Apr 2023

Limitation in field length of payment messages causes endless number of problems in electronic payments. Let me give a few examples: I was unable to fit the payee name MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 in the payee field of my bank's payment screen. My bank told me to change it to MCS MERIDIAN CLI. I wasn't sure if ...

 

How To Fire Developers And Assemble Software From APIs

01 Mar 2023

A few years ago, I'd visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched off. But the air-conditioning still worked because it was powered by huge battery packs installed in the AC coach. Coincidentally, the manufacturer of these battery packs is located clos...

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