Elena Berestovaya

Elena Berestovaya

Owner, Chief Marketing Officer at Ubanksy.com, UpTrader Software Design
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Blogs

Fintech

A-book/B-book brokers: what the difference is and how to make a right choice

14 Aug 2023

Ever pondered the difference between A-book and B-book risk models in forex while selecting a broker? Or considered which model suits your brokerage venture best? What do these terms imply? Who acts as a forex market maker? How much do these brokers really make? Let's dive deeper! At first glance, forex trading seems straightforward for traders: c...

Marketing in Financial Services

Be Picky! - A Working Marketing Strategy for New Forex Startups

24 Feb 2023

At UpTrader, we often come across forex brokers who struggle with stagnant sales growth. To address this challenge, they may try various approaches such as improving their software, adding new assets, changing their workforce, or seeking out new Forex CRM systems. While all of these strategies have their merit, let's explore some marketing advice ...

Customer Service 2015-2019-2025

Customer service as a method to increase customer loyalty and retention for Forex CRM Provider

27 Oct 2022

What happened? What problem did we solve? Once again, a developer nervously told a support engineer that the issue the customer is experiencing is not on our side. He added that it was at least the 4th time that he was answering this particular question and that it would be worth remembering it. The support manager got offended and replied that

Asia Financial Services

The perfect storm on the financial market: an opportunity to open a brokerage in Asia?

30 Mar 2022

The conflict between Russia and Ukraine revealed a global crisis of confidence and strained relations between countries. The US is talking to any opposition only to imply sanctions: "If you do not do as we say, we will impose sanctions against you, if you do as we say, we will lift the sanctions imposed on you earlier". This rhetoric can...